How to Grow Your Manufacturing Business Without Hiring a Salesperson
A salesperson is six figures and a gamble that takes months to pay off, if it pays off. Here is how to add customers without adding payroll.
Every growing shop eventually hears the same advice: hire a salesperson. Maybe. But a good one is six figures plus benefits, takes months to get going, and might not work out. That is a heavy bet just to get more outreach happening. There is a cheaper way to test whether more outreach even moves the needle.
What a salesperson actually does all day
Strip out the title and a lot of the job is repetitive: building lists of companies to call, sending emails, following up, chasing replies. That work does not need to be a full-time hire. It needs to get done consistently.
Hire the outcome, not the headcount
| Hire a salesperson | Have us do it | |
|---|---|---|
| Cost | $70k to $120k a year, plus benefits | A fraction of that |
| Time to first meetings | 3 to 6 months | 2 to 4 weeks |
| If it does not work out | Out a year of salary | Fixed scope, no long contract |
That is what mkdir is. We run the outreach that fills your calendar with new customers, for a fraction of a hire, with no ramp and no long-term contract. When you are ready to hire, your new rep walks into booked meetings instead of a blank list.
See how manufacturers grow without adding payroll.
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