mkdir
> free audit

See your market before you spend anything.

Tell us what you make. We will map the companies that could buy it and send the whole thing back to you, no charge and nothing for you to prepare.

Who is your ideal customer?

optional

You can skip all of this and we will work it out from your website. But if you answer it, the audit gets a lot sharper, because these are the answers we use to:

  • Find the actual companies that could buy from you, instead of guessing at an industry
  • Tell you how many of them there really are, as a count of real companies
  • Design the campaign around them: which segments to run, and what to say

It also means your demo runs on your own market rather than a generic example. About two minutes.

01

Which companies we look for

Builds the account list. These four answers become the search itself.

Plain words beat industry codes. This is what we build your segments from.

The company, not the person. This is what we search on to build the account list.

How big are the companies that buy from you?

Their headcount, not yours. This is the single filter that decides whether we bring you mid-market plants or the Fortune 100.

Where are they?

Pick all that apply. Where you can actually sell and deliver, not where you would like to.

The one thing we cannot work out from the outside, and the reason your account count comes back honest instead of flattering.

02

Who we reach inside them

Once we have the companies, this decides which people we contact at each one.

Inside those companies, who decides on your product or service?

Pick all that apply. Whoever actually signs off, plus anyone who can block it. This is who we email.

03

Whether outbound is worth it for you

This does not change your account list. It tells us whether the numbers work before you spend anything.

What is a customer worth to you in a year?

Outbound has to pay for itself. This tells us whether it can, before you spend anything finding out.

Anything we should read?

optional

A catalogue, a line card, a spec sheet, or just the part of your product range you actually want to sell. We read it before writing a word, and it is usually the difference between describing what you make and describing it the way you would.

Straight from your catalogue is fine. Formatting does not matter.

A catalogue PDF, a product page, a Drive folder. Anything we can open.

Have a file rather than a link? Send it to varun.bagrodia@mkdirhq.com after you submit and we will match it to your request.

No credit card, no call required. If the market is not there, we will tell you and you have lost nothing.

What lands in your inbox
01

Your market, sized

How many companies are out there that could genuinely buy what you make. A count of real companies, not an industry statistic.

02

The segments inside it

Which groups are worth going after separately, and which look close but are not. This is where most outbound money gets wasted.

03

Ten accounts, named

A real sample of ten companies with the decision-makers at each, names and titles included. Yours to keep either way.

This is the same work we do in week one of a paid engagement. Usually back with you inside two working days.