Your pipeline, in your stages. Click a deal to move it along.
RFQ in2
Quoted2
Sample sent1
PO received1
services / custom crm
A CRM built around how your team already works.
Custom CRMs and internal tools, shaped to your stages, your fields and your people, so nobody has to bend their job around a product. Scoped, built and handed over running, working directly with the founders.
- the service
- Custom CRMs and internal tools
- built by
- The two founders, directly
- live now
- A bills app for a construction materials business
> 01 / try it
Same six deals. Your stage names.
Switch between a manufacturer's pipeline and an agency's. Every column is renamed and every deal stays where it was. Then click a deal to move it along.
A demo on sample data: six invented companies, and nothing is saved. A real build starts from your stages, not ours.
> 02 / what you get
A tool your team opens without being told to.
- 01
Your stages, your words
The pipeline, fields and statuses are named the way your team already names them. Nobody has to learn a vendor's vocabulary.
- 02
A screen for each role
An owner sees totals and trends. A person in the field sees a short form and only their own records.
- 03
Built for the phone
Where the work happens away from a desk, the tool installs on a phone like an app and can keep taking entries with no connection, then sync when it returns.
- 04
Reports nobody compiles
Monthly totals, per-customer or per-vendor reports and a spreadsheet export, all produced from what your team already enters.
- 05
Sign-in you control
Sign-in sits behind an approval step, so you decide who gets in and what each person can see.
- 06
Handed over running
Deployed and in daily use, with a handover so you know how it runs and how to ask for changes.
> 03 / proof from real work
see all the work →One live, one in build.
live
M/s Hari Narayan Khandelwal & Co.
Construction materials, operating since 1949
A phone-based bookkeeping app, live at bills.harinarayankhandelwal.com. Site managers photograph and log purchase bills, and the owner gets month-end, per-vendor and daily totals automatically. About five site managers and the owner use it.
Read the case study→- 350
- vendors in the master list, with tax IDs
- 12
- photos or PDFs attached to a single bill
- 9 AM
- daily email of yesterday's entries
- Bill entry with multiple line items, and the tax maths done for you
- Vendor names autocomplete from the master list
- Works offline: entries queue on the phone and sync when the connection returns
- Owner dashboard: this month and last month, a 12-month chart, top sites and vendors
- Sign-in with a Google account, behind an owner approval gate
- Each manager sees only their own data
- Per-vendor report, user management and spreadsheet export
- Installable on a phone like an app
in build
A direct-to-consumer fashion brand
The back office of an online store for the Indian market
We are currently building a complete online store for a fashion brand, and the shop owner's back office is half of it. It is in build, not live yet.
- Products with a size and colour variant editor
- Categories and stock adjustments
- A returns queue
- Coupons
- A home page content editor
- A customer view
- Order status changes wired to refunds and customer notifications
> 04 / how it runs
From the notebook to the tool.
- 01 /
Map the real work
A call with the founders, then time with the people who do the job. We write down the actual stages, fields and hand-offs, including the ones that live in a notebook or a spreadsheet.
- 02 /
Build the core first
The one screen the team will use every day comes first, on real data, before reports and settings.
- 03 /
Put it in real hands
Your team uses it for real work. We watch where they slow down and change it.
- 04 /
Hand over running
It goes live with your people signed in and your records in it. You keep working with the same two people who built it.
> 05 / frequently asked
Asked before the first call
01Why build a custom CRM instead of buying one?
If an off-the-shelf CRM already fits how you work, buy it, and we will say so on the first call. Build when your process has stages, fields or roles that a general product can only model with workarounds, or when the people entering the data are on a phone at a site instead of at a desk. A tool shaped to the job gets used, and getting used is the entire point of a CRM.
02Is this only for sales pipelines?
No. We use CRM loosely, to mean the internal system a business runs on. The app we built for M/s Hari Narayan Khandelwal & Co. is a bookkeeping tool: site managers log purchase bills from their phones and the owner gets the totals. The back office we are building for a fashion brand manages products, stock, returns, coupons and orders.
03Will it work with the tools we already use?
Yes, wherever those tools allow a connection. We wire the build into what you already pay for instead of asking you to replace it. In the Khandelwal bills app that means sign-in with a Google account, a spreadsheet export and a daily email. In the store we are building, it means a payment gateway, shipping, and WhatsApp and SMS notifications.
04Will my team actually use it?
That is the test we build to. In the Khandelwal bills app, logging a bill means taking a photo and picking a vendor from a list that autocompletes, the tax maths is done for you, and it keeps working when a site has no signal. About five site managers and the owner use it.
05Who do we talk to once it is live?
The people who built it. mkdir is two founders, Varun Bagrodia and Dheer Gupta, and clients work with them directly. A change request goes to the person who wrote the system, not to an account manager.
06What does it cost, and how long does it take?
We quote a fixed price up front, based on the scope, and you know the timeline before any work starts. The first call is free, and it ends with a plain answer about whether this is worth building.
$ mkdir build
Outgrown the spreadsheet?
Book a call with the founders. Show us how the work runs today, and we will tell you honestly whether to build a tool or buy one.