services / web development
Websites and stores, built properly and built to be found.
Marketing sites, online stores and web apps, written as real code and laid out for your content. Search set-up is part of the build, not an extra. Scoped, built and handed over running, working directly with the founders.
- the service
- Marketing sites, online stores, web apps
- built by
- The two founders, directly
- delivered
- Active Path Physiotherapy, Brampton, Ontario
> 01 / try it
One page. Three screens. Two themes.
Switch the device and the page in the frame lays itself out again. Switch the theme and every colour flips. It is built once and it fits everywhere.
A demo, with a placeholder page in the frame. The frame is live markup using this site's own design tokens, not a screenshot.
> 02 / what you get
A site that works on the day it launches.
- 01
Every screen, one build
One site that lays itself out for a phone, a tablet and a desktop, instead of a desktop page squeezed onto a phone.
- 02
Search set-up, done properly
Per-page titles and descriptions, a sitemap and structured data, so a search engine can read what each page is about.
- 03
Content you can keep current
Decided with you: pages and posts generated from files, so there is no CMS to maintain, or an editor for the parts you change often.
- 04
The parts that do the work
Booking, enquiry forms, cart, checkout and customer accounts, connected to the services you already rely on.
- 05
A planned move from the old site
If you are replacing a site, a site map and a search-ranking migration plan come before the rebuild, so what you have earned is planned for.
- 06
Handed over running
Live on your domain, with a handover so you know how it works and how to ask for changes.
> 03 / proof from real work
see all the work →Sites we have built, with their status.
delivered
Active Path Physiotherapy
A clinic in Brampton, Ontario
A marketing website that replaced the clinic's old WordPress site, with the search set-up done properly and improvements continuing after launch.
- Service pages and a blog generated from files in the codebase
- No CMS to maintain
- Online booking embedded on the contact page, linked per service
- Per-page metadata and a sitemap
- Structured data for a medical business
- Ongoing search-driven improvements after launch
in build
A direct-to-consumer fashion brand
A complete online store for the Indian market
A storefront plus a full back office for the shop owner. We are currently building it, and it is not live yet.
- Storefront: home, product pages, cart and checkout
- Customer accounts: orders, addresses, returns and a wishlist
- A payment gateway, for online payment and cash on delivery
- Shipping, wired in
- WhatsApp and SMS notifications
- A back office for products, stock, returns and coupons
also
- public siteM/s Hari Narayan Khandelwal & Co.
A public marketing site for a construction materials business operating since 1949. We also built their bills app.
- public siteFableKnot
A web build, plus business and product planning, for a wedding vendor and venue directory at fableknot.in.
Visit fableknot.in ↗ - proposalA machinery manufacturer
An assessment of an old website and a written plan to rebuild it, including a 35-page site map and a search-ranking migration plan.
> 04 / how it runs
From a site map to a live site.
- 01 /
Scope and site map
A call with the founders. We agree what the site has to do, list every page, and plan what happens to the pages you already have.
- 02 /
Design in the browser
You review real pages on your own phone and laptop, not pictures of pages.
- 03 /
Build and connect
Content goes in, and booking, forms or checkout are wired to the services you already use. Metadata, sitemap and structured data are done page by page.
- 04 /
Launch, then improve
The site goes live on your domain with a handover. After launch, what people actually search for tells us what to improve next.
> 05 / frequently asked
Asked before the first call
01Do you build from a template or a site builder?
No. We write the site as code and lay it out for your content, which is why one build can fit a phone, a tablet and a desktop properly.
02Will I be able to update the site myself?
We decide that with you at the start, because the right answer depends on how often things change and who changes them. For Active Path Physiotherapy, the service pages and blog are generated from files in the codebase, so there is no CMS to log into or maintain. In the online store we are building, the owner gets a back office with editors for products, stock and the home page.
03Is SEO included?
The technical set-up is part of every build: per-page metadata, a sitemap and structured data. On the Active Path Physiotherapy site that included structured data for a medical business, and search-driven improvements have continued after launch. We do not promise rankings, because nobody honestly can.
04We already have a site. Can you rebuild it without losing our search traffic?
That gets planned before anything is rebuilt. For a machinery manufacturer we assessed the old website and wrote a rebuild plan that included a 35-page site map and a search-ranking migration plan. The Active Path Physiotherapy site replaced an old WordPress site.
05Can you build an online store, not just a marketing site?
Yes. We are currently building a complete online store for a direct-to-consumer fashion brand in the Indian market: a storefront with cart, checkout and customer accounts, plus a back office for the owner. It connects to a payment gateway for online payment and cash on delivery, to shipping, and to WhatsApp and SMS notifications. It is in build, not live yet.
06What does it cost, and how long does it take?
We quote a fixed price up front, based on the scope, and you know the timeline before any work starts. The first call is free, and it ends with a plain answer about whether this is worth building.
$ mkdir build
Need a site you are glad to send people to?
Book a call with the founders. Tell us what the site has to do, and we will tell you what we would build and what we would leave out.