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Sales Ops

Clay + HubSpot: the enrichment workflow we use for every new lead

By Varun Bagrodia·Jan 2026·5 min read

Clay is one of the most powerful enrichment tools available — but getting it to sync cleanly with HubSpot takes real setup. Here's the exact workflow we use for every new lead: what data we pull, how we handle failures, and what we skip.

What's covered

  • Setting up bidirectional Clay → HubSpot sync via n8n
  • Handling enrichment failures and partial data gracefully
  • Which fields are worth enriching vs. looking up on demand

Tools used

ClayHubSpotn8n

> coming soon

Full write-up is in progress. Check back soon for the detailed walkthrough.