8 Best AI SDR Tools in 2026: Software vs Managed Outbound
Jul 202610 min read
Compare seven AI SDR tools with kriyo, built and run by mkdir. See what each handles, who runs it, and which fits your team.
The best AI SDR choice depends on who will run your outbound. This guide compares seven software products with kriyo, the outbound product we build and run at mkdir. For manufacturers and B2B teams that want someone to handle the work, kriyo is our recommendation. Teams with an outbound operator should compare the software options against their specific needs.
TL;DR
An AI SDR tool is software that automates parts of outbound: finding contacts, writing and sending sequences, and in some cases replying to prospects. None of them fully replaces a human's judgment on messaging strategy, list quality, or deliverability setup. Prices range from $40/month do-it-yourself tools up to $5,000+/month enterprise platforms with annual commitments. The tools differ in what they automate (research and signals, sending, or replies), so the right pick depends on which part of outbound is your bottleneck.
With kriyo, mkdir finds buyers and runs outreach through to booking the meeting. Your team keeps control of replies: the AI drafts from your company's knowledge base, and a person approves before anything goes out. You can see the campaigns and conversations in your dashboard without managing the sending setup yourself.
How we evaluated these tools
We looked at five things for each tool. What it automates: research, writing, sending, or replying. How transparent the pricing is. What minimum commitment it requires. What real users flag as limitations on G2 and in third-party reviews. And who the tool is realistically built for.
This is our own comparison, and kriyo is our product. We have not run paid trials of the seven other products. Their descriptions draw on public documentation and third-party reviews; the competitor pricing below is the July 2026 snapshot, except 11x's own listed price, which we checked in October 2026. The order reflects the use cases discussed here, not a measured performance ranking.
Comparison table
| Tool | Who runs it | Channels | Pricing as of Jul 2026 | Best for |
|---|---|---|---|---|
| Coldreach | Software, sales-led setup | Email, signal monitoring | $749-5,000+/mo (est.) | Narrow ICP with strong signal fit |
| kriyo | Built and run by mkdir; you approve replies | Email and LinkedIn | Depends on your market, set after a free audit | Manufacturers and B2B teams wanting outbound run for them |
| AiSDR | Software, buy online | Email, LinkedIn | $1.50 per person prospected, or Team plans quoted (Nov 2026) | Teams testing without a contract |
| Artisan (Ava) | Software, sales-led | $600/mo published, $2,000-5,000+/mo est. | Full send motion in one dashboard | |
| 11x (Alice) | Software, sales-led, 12mo term | Email, phone add-on | From $3,750/mo billed annually (11x, Oct 2026), ~$50-60k/yr typical | Mid-market and enterprise headcount replacement |
| Reply.io (Jason AI) | Software, buy online | Email, LinkedIn | $500-3,000/mo | Complex, higher-ticket offers |
| Salesforge (Agent Frank) | Software, modular, buy online | $90-570+/mo depending on modules | Incremental AI adoption | |
| Lindy | Software, you build the workflow | Email, voice, custom | $49.99-199.99/mo plus usage | Technical teams building custom agents |
1. Coldreach
Coldreach positions itself as a signal-based AI SDR. It monitors buying signals (hiring activity, funding events, website changes, job postings) across a large account database, and triggers personalized outreach when an account starts showing intent. The signal layer is what stands out: it goes beyond the static list-building most competitors offer. The catch is the buying process. Coldreach runs a demo-based, sales-led pricing model with no online signup, so you can't see your cost before a sales call. Third-party breakdowns put pricing as of July 2026 at around $749 to $899/month to start. Real deployments reportedly run $749 to $5,000+/month depending on ICP complexity and volume (source: Coldreach's own 2026 pricing writeups and Prospeo's Coldreach pricing page). Best for: teams with a narrow, well-defined ICP who want signal monitoring built in and are comfortable with a sales-led buying process.
2. kriyo: best for outbound run for you
kriyo is the outbound product we build and run at mkdir. It's our pick for manufacturers and B2B teams that need to reach buyers but don't have someone to manage outbound every day. We find the companies that fit your offer, run outreach, and work interested conversations through to a booked meeting. Your team brings the product knowledge and takes the sales call.
The work starts before the first email. mkdir builds the prospect list around who buys what you sell, sets up the sending infrastructure, and runs the campaign. Mailbox health is monitored daily. Message variants are tested as the campaign runs. We build inside your existing tools, so the work connects to the CRM and sequencer you already pay for.
Replies use your facts and wait for your approval
When a prospect replies, kriyo drafts an answer using your company's own knowledge base. A person approves it before it sends. Your team can review, edit, or skip the draft from the dashboard or through a connected Slack workspace. That matters when a buyer asks about a specification, a price, or a commitment: your business keeps the final say.
You can see what is happening
Your dashboard shows campaigns, leads, replies, pipeline, and mailbox health. Reach is counted as unique people and companies. Interested replies and booked meetings are separate, so you can see where conversations stand. The point is to let you check progress without taking on the daily job of operating the campaign.
AmidonShield is a named kriyo engagement where we tested different buyer segments. That work illustrates why choosing the right market matters alongside writing the email. You can review the campaign in our case study before deciding whether this approach fits your business.
Who should choose kriyo?
Choose kriyo if you want a team responsible for running outbound, with visibility into the work and human approval over replies. It suits a manufacturer whose sales team needs time for technical conversations, or a B2B founder handling sales alongside the business. You still need to supply accurate product information, approve replies, and follow through on sales conversations.
If you already have an outbound specialist and want to configure every workflow yourself, a self-run tool may fit better. kriyo's value is the product and the team running it together. Pricing depends on your industry and how many relevant decision makers are in it. It's agreed after a free audit of your market, and if the buyers aren't there, you pay nothing.
3. AiSDR
AiSDR is one of the more transparent tools in this category. As of November 2026, its pricing page lists pay as you go at $1.50 per person prospected, charged daily, with no contract. Teams that contact more than 1,000 people a month move to Team plans, priced on volume through a sales call and billed monthly on quarterly contracts (source: AiSDR's pricing page). In October 2026 this replaced the fixed Solo, Explore and Scale tiers it used to publish. AiSDR also bundles LinkedIn and email into one AI-run sequence. Watch the cost at volume: 1,000 people prospected is $1,500 before a single reply. Best for: small teams that want to test AI-run outbound on a short list without signing a contract.
4. Artisan (Ava)
Artisan's AI SDR, Ava, handles research, personalized email writing, and sending inside one dashboard. The company markets it hard on replacing headcount. The product is polished, and so is the marketing around cost-per-meeting compared to a human BDR. Pricing is the weak spot: it's sales-led and inconsistent across sources. A published Employee plan runs $600/month billed annually. Third-party estimates put real deployments at $2,000/month on the Accelerate tier, scaling to $5,000+/month on higher tiers (source: 11x's Artisan pricing guide and Landbase's Artisan AI pricing breakdown, both dated 2026). We could not verify Artisan's own claimed cost-per-meeting figures independently, so treat those as vendor marketing. Best for: teams that want one polished tool handling the full send motion and are comfortable negotiating enterprise-style pricing.
5. 11x (Alice)
11x sells Alice as a 'digital worker' meant to replace a full SDR headcount, and prices it accordingly. As of October 2026, 11x's Alice pricing page lists the Growth plan from $3,750/month, billed annually, with Pro and Enterprise quote-only (its FAQ says $36,000/year, which doesn't match). Third-party reports converge on roughly $5,000/month with 12-month commitments and implementation fees on top. That puts realistic first-year cost at $50,000 to $60,000 (source: Breakout's 2026 11x pricing breakdown and MarketBetter's 11x pricing analysis).
A 12-month commitment at this price point is a real bet. Several third-party reviews also flag implementation fees and channel add-ons, like phone outreach through 11x's Julian, stacking on top of the base fee. Best for: mid-market and enterprise teams with the budget and the internal bandwidth to manage what is functionally a new headcount line item.
6. Reply.io (Jason AI)
Reply.io added an AI SDR layer called Jason on top of its existing sequencing platform. Jason handles ICP definition, lead sourcing, sequence building, message writing, and reply handling in one flow. Pricing as of July 2026 starts around $500 to $800/month for the Starter tier (1,000 active contacts, done-for-you deliverability, unlimited mailboxes). Growth tiers scale to $1,500 to $3,000/month (source: Amplemarket's Reply.io pricing breakdown and Puzzle Inbox's Reply.io 2026 pricing guide).
It's one of the few tools here that bundles deliverability infrastructure into the AI SDR price and doesn't sell it separately. Several reviewers note the AI capability is strongest for teams selling complex, higher-ticket offers, where one booked meeting easily justifies the monthly cost. It's less clearly worth it for low-ticket, high-volume motions. Best for: teams that already like Reply.io's sequencing and want AI layered on top without switching platforms.
7. Salesforge (Agent Frank)
Salesforge is a modular platform. The core sequencing product runs $40 to $80/month (Pro and Growth, billed annually). The AI SDR layer, Agent Frank, is a separate $499/month add-on for 1,000 active contacts and 6,000 to 7,500 emails a month (source: Salesforge's own 2026 directory listing and Prospeo's Salesforge pricing breakdown). The upside of modular is that you can start cheap on base sequencing and add the AI SDR layer only once you need it.
The downside is the total. Real cost includes separate subscriptions for email infrastructure (Infraforge, from $33/month) and multi-ESP sending (Megaforge, from $69/month). A solo operator's real floor is closer to $90/month before Agent Frank is even added. Best for: teams that want to start with plain sequencing and add AI capability step by step, not buy a full AI SDR platform on day one.
8. Lindy
Lindy is a general-purpose AI agent builder, not an outbound-specific tool. Teams commonly use it to build custom SDR-style workflows: inbox monitoring, lead qualification, meeting scheduling. Pricing as of July 2026 runs Plus at $49.99/month, Pro at $99.99/month, and Max at $199.99/month, billed monthly with no annual discount, plus custom Enterprise (source: CloudTalk's 2026 Lindy pricing guide and Usecarly's Lindy pricing breakdown). The draw is flexibility. You can build almost any workflow, outbound or not, if you or someone on your team is willing to configure it. Pricing is usage-based on compute. Several reviewers flag that voice calling, multiple phone numbers, and switching to a more capable model for reasoning can push real cost well past the advertised tier price. Best for: technical teams that want to build a custom agent instead of adopting a pre-packaged AI SDR product.
What we learned comparing these
Every tool in this list automates a real piece of outbound work, and none automates all of it. The signal-based tools (Coldreach) are strong on knowing who to contact and weak on nothing in particular, but they won't write your reply strategy for you. The full-stack platforms (Artisan, 11x, Reply.io) bundle research, writing, sending, and reply handling. Every one of them still needs a person setting the ICP correctly, reviewing message quality, and watching deliverability. The AI changes who does that job and how often they check in, and someone still has to do it. The cheaper, modular tools (Salesforge, Lindy) give you more control at a lower sticker price, and more setup work lands on your team.
If you already have someone in-house with the time and skill to run one of these tools well, several are good. If you don't, buying the software won't close that gap. It adds one more tool to the pile of things nobody has time to run properly.
Where can I read more before picking a tool?
If your bottleneck is finding the right leads, before any sending, our breakdown of the best tools for finding B2B leads covers Apollo, ZoomInfo, and lemlist specifically. If you're deciding whether to buy a tool at all or build something custom for your process, see custom AI agents vs off-the-shelf tools.
When you do not need an AI SDR tool at all
Buying AI SDR software won't resolve a problem with your targeting or sending setup. If your list quality is bad, an AI SDR tool just sends bad messages faster. If your sending domains were never warmed up properly, deliverability is broken, and no AI writing feature fixes an inbox placement problem.
Then there's time. Watching a campaign, tuning messaging, and working the replies that come in takes two or three hours a week. If nobody on your team has them, an unmonitored tool is worse than no tool at all: it keeps spending your sending reputation while nobody is paying attention.
kriyo fits the team that has buyers to reach and nobody available to run outbound every day. mkdir handles the campaign, monitors the sending infrastructure, and prepares replies for approval. You still supply the facts about your business and decide what can be said to a prospect.
Start with a free audit of your market: what you sell and who buys it. Pricing depends on your industry and how many relevant decision makers are in it, and is agreed after the audit. If the buyers aren't there, you pay nothing. For manufacturers, the useful starting point is a defined buyer group and an offer worth a conversation.
Frequently asked questions
Do AI SDR tools actually book meetings on their own?
No single tool in this list books a meeting without a human setting it up correctly first. They automate research, writing, sending, and in some cases reply drafting. ICP definition, message quality control, and deliverability monitoring still take a person's attention. That person is either on your team or, with a managed service like mkdir's, on ours.
What is the real difference between AI SDR software and a managed outbound service?
AI SDR software gives your team capabilities to configure and operate. kriyo combines an outbound product with mkdir running the campaign inside your existing tools. You get a dashboard for visibility and an approval step for replies. The buying decision comes down to how much of the daily work you want your team to own.
How much should I budget for an AI SDR tool in 2026?
Based on the public pricing above, expect anywhere from $40/month for a bare-bones sequencing tool up to $5,000+/month for a full-stack, sales-led platform like Artisan or 11x. Most of these figures leave out the person who has to run the tool. That hidden labor cost is often larger than the software bill.
Is a cheaper tool always the better starting point?
Not necessarily. A cheap, modular tool like Salesforge shifts more configuration work onto your team. That's fine if you have the time and expertise in-house, and expensive if the tool ends up sitting half-configured. Match the tool's operating model (do-it-yourself, sales-led, or fully managed) to how much time your team has to run it.
Methodology and disclosure
kriyo is built and run by mkdir, the publisher of this article, and appears as option 2. Our recommendation reflects the teams we build for: manufacturers and B2B businesses that want outbound managed for them. Competitor descriptions and July 2026 pricing come from the sources below. We have not run paid trials or a head-to-head performance test. We do not claim kriyo outperforms these products for every team.
Sources
- Coldreach Pricing in 2026: Real Costs, What's Included (prospeo.io/s/coldreach-pricing)
- Best AI SDR Tools for 2026: We Tested the Top 10 Agents (coldreach.ai/blog/best-ai-sdr-tool-2026)
- AiSDR Pricing 2026: Plans and Costs Breakdown (landbase.com/blog/aisdr-pricing)
- AiSDR Pricing 2026, G2 (g2.com/products/aisdr-inc-aisdr/pricing)
- AiSDR: pricing page, checked November 2026 (aisdr.com/pricing)
- AiSDR pricing change, October 2026 (usagepricing.com/blueprint/aisdr)
- Artisan Pricing 2026: Real Cost, Plans, and Hidden Fees Explained (11x.ai/guides/artisan-pricing)
- Artisan AI Pricing 2026: Plans and Costs Breakdown (landbase.com/blog/artisan-ai-pricing)
- 11x Pricing In 2026: What Does Alice The AI SDR Really Cost? (getbreakout.ai/blog/11x-pricing-ai-sdr-cost-2026)
- 11x AI Pricing 2026: Real Cost of Alice (marketbetter.ai/blog/11x-ai-pricing-2026)
- 11x: Alice pricing, checked October 2026 (11x.ai/products/alice/pricing)
- How much does Reply.io cost? 2026 pricing breakdown (amplemarket.com/blog/how-much-does-reply-io-really-cost)
- Reply.io Pricing 2026: Real Cost Breakdown (puzzleinbox.com/blog/reply-io-pricing-2026-real-cost-breakdown)
- Salesforge Overview 2026 (salesforge.ai/directory/sales-tools/salesforge)
- Salesforge Pricing Breakdown 2026 (prospeo.io/s/salesforge-pricing)
- Lindy AI Pricing and Plans: Full Guide for 2026 (cloudtalk.io/blog/lindy-ai-pricing)
- Lindy AI Pricing 2026: Plans, Credits, and the Usage Meter (usecarly.com/blog/lindy-ai-pricing)